28 September 2026
G-Mana has strengthened its position in the OTT and CTV monetization landscape by launching on Microsoft's Azure Marketplace and introducing an interactive server-side ad insertion (SSAI) solution in collaboration with VisualOn. These moves underscore the company's strategy to become a central player in the growing OTT/CTV ad tech market.
The Azure listing expands G-Mana's distribution to a major enterprise cloud platform, giving it access to Microsoft's large broadcaster and streaming client base. Meanwhile, the VisualOn partnership brings interactive ad capabilities to G-Mana's SSAI offering, combining the player-side integration with G-Mana's server-side platform and ad suite to create new monetization opportunities.
Microsoft Azure Partnership Expands Reach
Listing its infrastructure on the Azure Marketplace is a strategic move for G-Mana to reach a broader range of enterprise customers. Microsoft's extensive cloud presence and strong relationships with major broadcasters and streaming platforms make it an attractive distribution channel.
The Azure listing enables on-premise and cloud-based broadcasters to easily access G-Mana's monetization suite. It positions the company as a preferred solution within the Azure ecosystem, simplifying the sales process for reaching enterprise customers.
"Moving forward, our collaboration will include deploying our SSAI solution onto SMART TVs and connected devices to improve the viewer experience and drive incremental revenue for broadcasters,"
Interactive SSAI Partnership Brings New Monetization Capabilities
G-Mana and VisualOn's new SSAI solution combines VisualOn's player-side Adflow integration with G-Mana's server-side ad platform and suite to create interactive ad formats at scale. The partnership builds on tools both companies have used at scale, and brings new capabilities to broadcasters:
VisualOn's Adflow provides real-time ad analytics, while G-Mana's platform handles the server-side ad insertion. Together, they enable advanced interactive ads with broadcast-grade reliability and programmatic delivery.
The VisualOn deal also extends G-Mana’s capabilities in client-side reporting, a key metric for ad effectiveness and measurement. Interactive ads can dramatically increase viewer attention and click-throughs, helping broadcasters unlock new revenue streams.
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The combination also opens the door for new ad types like shoppable TV and contextual ad experiences that can engage viewers more deeply. These formats have proven their ability to drive sales and brand awareness for advertisers, but have been hard to implement at scale in CTV. Integrating them into SSAI at a high volume was a top customer request for G-Mana.
Building Out an OTT Monetization Infrastructure
The new Azure and VisualOn deals are part of G-Mana's larger strategy to become an end-to-end monetization infrastructure provider for the OTT/CTV space. By acquiring and integrating various tools, the company aims to unify fragmented workflows and make monetization more efficient for broadcasters, publishers, and live video operators.
"The new G-Mana Interactive SSAI solution gives publishers and broadcasters the tools they need to deliver shoppable TV, personalized ads, and other engaging interactive ad formats across OTT and CTV at scale, and with reliability and consistency,"
Jill Chula, CEO of G-Mana says.
G-Mana positions its technology as enabling streamlined OTT monetization across the publisher and broadcaster supply chain. The company aims to automate the complex process of SSAI, replacing fragmented workflows with a unified platform. By doing so, it promises to reduce manual effort, errors, and costs associated with ad insertion.
In recent months, G-Mana has added to its monetization stack with other partnerships, notably teaming up with Added.tv's supply-side platform to combine their ad serving and demand side offerings. The company has also integrated Nielsen's data enrichment and Google's programmatic ad management tools into its platform, reflecting its infrastructure ambitions.
G-Mana's expansion into interactive SSAI, bolstered by partnerships and distribution deals, indicates its intent to be an important player in OTT/CTV monetization. By building out its technology stack and expanding its reach through major cloud and advertising platforms, the company is setting itself up to be a go-to solution for broadcasters looking to optimize their ad revenues as CTV viewership grows.
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